The Master of Science in Sports Business program emphasizes the management, business, and leadership skills necessary to launch or enhance your sports business career.
The curriculum reflects the issues present in today's global sports industry, such as the use of digital consumption channels, expanding methods and models to measure fan attraction, assessing contract negotiations and collective bargaining methods, and maximizing sponsorships and naming rights for professional and collegiate organizations. The M.S. program is distinguished from traditional M.B.A. programs by an integration of theory with industry-specific analysis and insight that is immediately applicable in the workplace.
Bringing practical experience to the classroom, our renowned faculty members are leaders in the field with a dedication to teaching excellence. The curriculum is specifically targeted to, and taught within, the context of today’s sports business landscape.
If you’re looking to expand your industry knowledge without yet committing to the master’s program, you may earn the Graduate Certificate in Sports Business.
Alumna, M.S. in Sport Business New business development, The Jockey Club
"Personally, my network has increased ten-fold! I have met so many people in this industry."
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