CONCENTRATIONS

Once you have gained the fundamentals through the core curriculum, you select a concentration from one of four specialized areas: Strategic Marketing, Tourism Development, Customer Relationship Management, and Tourism Planning and Analysis.

STRATEGIC MARKETING 
In the Strategic Marketing concentration, you examine advertising and public relations on the Web and in print and explore research methods and database marketing.

TOURISM DEVELOPMENT
Areas of investigation in the concentration in Tourism Development include events; entertainment; cultural, heritage, and sports tourism; and financial techniques.

CUSTOMER RELATIONSHIP MANAGEMENT
The customer relationship is key in the tourism and travel industry. This concentration examines this relationship from all sides including training, evaluation, and behavior.  

TOURISM PLANNING AND ANALYSIS
In the Tourism Planning and Analysis concentration, you analyze various systems such as transportation, lodging, destinations, and stakeholders.