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M.S. in Tourism and Travel Management

 

 DEGREE REQUIREMENTS

Curriculum for the M.S. in Tourism and Travel Management is continually re-evaluated and updated in response to industry needs to provide the most up-to-date and relevant course of study. The current requirements to complete the degree are as follows. Click on the course titles for descriptions.

 


General Core

Required: 27 Credits (each class is worth 3 credits). Students must take Y54.1910 / Advanced Special Project or Y54.1920 / Advanced Topics in Hospitality and Tourism.

Leadership and Organizational Behavior / Y54.1010 3
Strategy Formulation and Decision Making / Y54.1025 3
Tourism Consulting Techniques / Y54.1030 3
Tourism Planning / Y54.1040 3
Applied Research for Hospitality and Tourism / Y54.1050 3
Tourism Product Development / Y54.1060 3
Marketing Strategies in Hospitality and Tourism / Y54.1120 3
Tourism e-Commerce / Y54.1615 3
Advanced Special Project / Y54.1910 3
Advanced Topics in Hospitality and Tourism / Y54.1920 3

Concentrations:

Students choose one of the concentrations below.

Complete all five courses in one area, or, with academic chair advisement and approval, you may substitute two courses from another concentration in this or the MS in Hospitality Industry Studies or the MS in Sports Business.

Strategic Marketing

Students in this concentration must take all of the following courses:

Tourism Advertising and Public Relations / Y54.3205 3
Tourism Marketing Research / Y54.3220 3
Web-Based Sales and Marketing in Tourism / Y54.3235 3
Database Marketing in Tourism / Y54.3240 3
Marketing of Destinations / Y54.3245 3

Tourism Development

Students in this concentration must take all of the following courses:

Financial Techniques for Tourism Development / Y54.3305 3
Events and Entertainment Tourism Development / Y54.3315 3
Cultural & Heritage Tourism Development / Y54.3320 3
Urban Tourism Development / Y54.3335 3
Sports Tourism Development / Y54.3360 3

Tourism Planning and Analysis

Students in this concentration must take all of the following courses:

Statistical Analysis and Interpretation / Y54.3700 3
Destination Analysis and Evaluation / Y54.3710 3
Analysis of Transportation Systems / Y54.3720 3
Analysis of Lodging Systems / Y54.3730 3
Stakeholder Analysis / Y54.3740 3

Customer Relationship Management

Students in this concentration must take all of the following courses:

Consumer Behavior / Y54.3510 3
Customer Relationship Management / Y54.3530 3
Customer Relationship Training and Evaluation / Y54.3535 3
Electronic Customer Relationship Management / Y54.3540 3
Managing the Human Asset / Y54.3550 3

Electives (optional)

Independent Study / Y54.3900 3

Required Non-Credit Courses

Students are required to take the following non-credit courses:

Industry Orientation - Not-For-Credit / Y54.0001 0
Industry and Business Principles - Not-For-Credit / Y54.0005 0
Critical Thinking and Communications - Not-For-Credit / Y54.0008 0
Graduate Internship - Not-For-Credit / Y54.0009 0