RESEARCH
Top professionals in the field understand that sophisticated research is a vital tool. For
example, executives must continuously understand the changing behavior of prospective and current
customers in order to stay competitive. Knowledge of the applied research process is emphasized
throughout our graduate programs.
Recent Tisch Center research includes projects on the female business traveler for Wyndham
Hotels, dynamic vacation packaging for PhoCusWright, convention sales productivity for Smith Travel
Research (STR), the customer journey for Hospitality Electronic Distribution Network Association
(HEDNA), the Manhattan hotel market overview for Hospitality Valuation Services, the hospitality
workforce for Hotel & Motel Management, and a study for the International Association of
Convention and Visitor’s Bureaus (IACVB).
