Principles of Marketing
BUSN1-DC0943
Credit:
The Paul McGhee Division
In this course marketing as a system of satisfying customer wants is considered from the theoretical as well as from the pragmatic viewpoint. Students study markets, products, and customer motivation, with emphasis on basic marketing research and marketing management. In addition, students analyze the various marketing functions and apply theories and techniques to problems and cases in the context of current marketing practice and market environment.
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status.
Admitted NYU credit or degree students may visit NYUHome to register through ALBERT.
To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
