Course Details

Examining Social Media Networks for Brand Value

 

DMMK1-CE8110 / $815
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Social networking websites--including Facebook, YouTube, Gather, Twitter, Delicious, Eons, Mozes, and LinkedIn--are increasingly recognized as valuable marketing spaces. Beyond partnership opportunities, marketers can engage in authentic conversations with their prospects and customers--exchanges with highly qualitative value. Learn the best ways to interact with customers through these user-generated platforms and how to convey your message effectively and ethically. Examine various social networking sites and learn key strategies to take advantage of this engaged community of prospects and customers.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Online Courses, Digital Media Marketing, Interactive Marketing, Marketing, Online Education, Marketing Research

 

 

 

Section 1

 

Saturday 9:00am-2:00pm
February 4 - February 25

4 Sessions

Instructor: Michelle Barna  
Location: Distance Learning/Synchronous

 

 

Section 2

 

Tuesday, Thursday 6:30pm-9:00pm
January 5 - January 31

8 Sessions

Instructor: Ruben Quinones  
Location: Washington Square

 

 

Section 3

 

Thursday 6:30pm-9:00pm
February 9 - April 5

No calss Mar. 15

8 Sessions

Instructor: Heather Dueitt  
Location: Washington Square