Course Details

Search Engine Optimization (SEO)

 

DMMK1-CE8125 / $795
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

This hands-on course is designed for website developers, online marketers, content managers, and entrepreneurs who want to be more visible in search engine results. Learn about the relationship between search engine optimization (SEO) and search engine marketing (SEM); keyword selection, placement, and frequency; how to research algorithms and meta tags; what to avoid in an online marketing campaign; and how to optimize campaign results and rankings for your website.

Additional fees may apply.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Digital Media Marketing, Interactive Marketing, Marketing, Data Mining for Marketers, Marketing Management

 

 

 

Section 1

 

Friday, Saturday 10:00am-4:00pm
January 6 - January 7

2 Sessions

Instructor: Zachary Ciperski  
Location: Midtown Center

 

 

Section 2

 

Friday, Saturday 10:00am-4:00pm
February 17 - February 18

2 Sessions

Instructor: Ruben Quinones  
Location: Midtown Center

 

 

Section 3

 

Friday, Saturday 10:00am-4:00pm
April 13 - April 14

2 Sessions

Instructor: Michael Coppola  
Location: Midtown Center