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An Introduction to Interactive Marketing

 

DMMK1-CE8221 / $815
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Network with leading interactive marketing professionals as they share experiences from their respective fields of expertise. Advance your knowledge of interactive marketing and acquire an overview of e-mail messaging, search engine marketing, network advertising, mobile marketing, social media, Internet creative, and media planning and buying. Through debate, discussion, and case analysis, students are challenged to make decisions on behalf of an organization's brand and based on the perspectives of consumers and advertisers.
Related Subject Areas: Digital Media Marketing, Interactive Marketing, Marketing, Marketing Research, Data Mining for Marketers, Marketing Management

 

 

 

Section 1

 

Monday 6:30pm-8:30pm
February 13 - May 7

No class Feb. 20, Mar. 12, Apr. 9

10 Sessions

Instructor: Scott Fenwick  
Location: Washington Square

 

 

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