Social Media Marketing Strategy and Execution (DMMK1-CE8225) - Summer 2012 - Course Details

Social Media Marketing Strategy and Execution

DMMK1-CE8225 / $1,900
SUMMER 2012
Continuing Education: Marketing, Advertising, and Public Relations

The use of social media platforms continues to grow worldwide. According to Facebook's statistics, they have more than 800 million active users; Twitter has 106 million. Gain a comprehensive understanding of the medium and learn how to engage in authentic conversations with consumers who are active in social media. This intensive program takes a holistic view of social media marketing--one in which participants examine the best practices of brands that are capitalizing on this digital trend, how social media works, how to use the medium to achieve objectives, and how to focus on a strategy that works and contributes favorably to the bottom line. Guest speakers demonstrate how to exchange ideas through outlets that feel organic and personal and help marketers develop an effective social media marketing plan that looks to the future.

AREAS COVERED

How to set up your brand presence on social networks
The pros and cons of using social media.
Determining if using social media is the right choice for your company
Developing and evaluating social media marketing strategies and plans to execute a program as part of your overall digital and IMC plans
Evaluating and implementing successful Facebook strategies that cover earned and paid media
Examining the value of using a micro-blogging platform, such as Twitter to engage a community of customers
The use of blogs, links, pictures, and video to enhance your content
The importance of being an active user and listener. Ways to use monitoring tools and feeds to find out what consumers and bloggers are saying about your brand.
Exposure to social media analytical tools such as Radian 6, Neilsen/Buzz Metrics, Scout Labs, and Viral Heat.
A review of the most popular growing platforms and technology in the space today.
Evaluating a plan's return on investment .

FACULTY

Our faculty are professionals from the NYU-SCPS digital media marketing program and leaders from both the agency and corporate worlds who specialize in the latest trends, strategies, and tactics of social media marketing

PROGRAM NOTES

Students are required to write and present a Social Media Marketing program as part of a team project to receive a passing grade. Students receive a certificate of completion. Tuition includes complimentary continental breakfast daily and all course materials. A separate activity fee of $100 must be paid by separate check or money order payable to New York University on the first day of the program. Students are strongly encouraged to be available weekday evenings (6-9 p.m.) to work on team projects.

Low-cost dormitory housing and meal plans may be available, visit scps.nyu.edu/summer. In addition to this program, NYU-SCPS offers a wide range of summer intensives. For a brochure, call (212) 998-7171 or visit scps.nyu.edu/marketing.

i>There is a separate activity fee of $100 that must be paid on the first day of the program via separate check or money order made payable to New York University.

This course is applicable toward:

Digital Media Marketing

Interactive Marketing

Marketing

Event Marketing

Entertainment Marketing