Course Details

Web 3.0--What's Next: Strategies to Attract, Retain, and Monetize Web Traffic

 

DMMK1-CE8226 / $805
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Explore the latest strategies for providing compelling content and improved functionality to online customers. Web 3.0, will enable customers to have greater usability and flexibility. Learn to expand your customer base by designing an addictive community experience and monetizing traffic through effective advertising and e-commerce strategies to analyze responses, search for options, and organize results across multiple platforms. Review case studies that highlight best practices on topics including what type of content and functionality your audiences really want; designing a viral user experience to maximize reach and engagement; driving traffic through online advertising, search engine and social media marketing, and more.

Prerequisite: Digital Strategy: Creating Synergy in Your Marketing Program/DMMK1-CE9505.

This course is applicable toward:

• Certificate in Digital Media Marketing

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Related Subject Areas: Digital Media Marketing, Interactive Marketing, Marketing, Marketing Research, Data Mining for Marketers, Marketing Management, Sustainable Marketing, Mobile Technologies

 

 

 

Section 1

 

Sunday 9:00am-5:00pm
January 8 - January 15

2 Sessions

Instructor: Matthew Knell  
Location: Washington Square