Course Details

Internet Copywriting

 

DMMK1-CE9035 / $815
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Learn to write website copy that gets results, including higher search positions, more click-throughs, and completed transactions. Turn a simple strategy into a powerful concept, and translate print and broadcast strategies for the digital realm. Determine which medium is best suited to the message and learn to develop a writing strategy for multiple Internet marketing channels. Maximize search results by integrating key phrase choices; develop website copy, including headlines, articles, and online press releases; and write winning e-mail copy, pop-up ads, FAQs, informational pages, online newsletters, and more.

Enrollment is limited. Students must have basic writing skills and a good command of English.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Writing for Business, Online Courses, Digital Media Marketing, Marketing, Public Relations and Corporate Communications, Event Marketing, Writing, Entertainment Marketing, Marketing Management

 

 

 

Section 1

 

Saturday 12:00pm-3:00pm
March 3 - March 31

5 Sessions

Instructor: Lisa Charlebois  
Location: Distance Learning/Synchronous

 

 

Section 2

 

Tuesday 6:30pm-9:05pm
April 10 - May 15

6 Sessions

Instructor: Cameron Fleming  
Location: Woolworth Bldg, 15 Barclay St.