New Leadership Lessons for a Digital World
DMMK1-CE9132
/ $775
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
While Facebook, Twitter, and LinkedIn are the current trends in social media, many more are likely to be developed. Successful marketing plans must incorporate these and other digital tools to better lead companies to sustained entities that connect with internal and external audiences. But how do those in leadership positions understand the broader implications of today's digital age for day-to-day management in the workplace? Examine five key areas that leaders should focus on: the work climate, managing communications, setting priorities, building authentic relationships, and measuring results. This course is highly interactive, combining group discussion, case study, and multimedia.
This course is applicable toward:
Related Subject Areas:
Digital Media Marketing,
Business Communications,
Business Practices,
Management Practices,
Marketing,
Marketing Management
Section 1
Saturday 9:00am-5:00pm
May 5 - May 12
2 Sessions
Instructor:
Lisa Bing
Location: Midtown Center
