Course Details

E-mail Marketing: Integrating Social Media and Mobile Marketing for Optimal Campaign Results

 

DMMK1-CE9221 / $830
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

E-mail marketing is a proven, cost-effective way to generate sales, increase customer spending, acquire new customers, and drive traffic. Explore the power of e-mail marketing from a strategic, creative, segmentation, and measurement perspective. Discover how to integrate social media, mobile marketing, user-generated content, and video into your e-mail marketing mix. Learn how and why e-mail should be a core component of your overall marketing plan; learn what you need to know to create and manage successful e-mail marketing campaigns, including how to assess and refine your marketing strategy and tactics employing sophisticated techniques to improve campaign results.

This course is applicable toward:

• Certificate in Digital Media Marketing
• Certificate in Marketing

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Related Subject Areas: Digital Media Marketing, Interactive Marketing, Marketing, Event Marketing, Entertainment Marketing, Data Mining for Marketers, Mobile Technologies, iPhone and iPad App Development

 

 

 

Section 1

 

Friday, Saturday 9:00am-5:00pm
January 20 - January 28

4 Sessions

Instructor: Regina Brady  
Location: Midtown Center

 

 

Section 2

 

Friday, Saturday 9:00am-5:00pm
April 27 - May 5

4 Sessions

Instructor: Regina Brady  
Location: Midtown Center