Course Details

Digital Entertainment, Marketing, and Advertising

 

DMMK1-CE9507 / $805
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Examine the competition among traditional and digital pipelines to the consumer (Internet, broadcast, cable, satellite, and wireless/mobile) that have led to unprecedented consumer control over entertainment and advertising. Discover how those technologies are reshaping the film, music, television, gaming, and advertising industries. Upon completing this course, students understand how technology impacts content, appreciate the options new electronic media hold for programmers and advertisers, and get a sense of the best career opportunities.

This course is applicable toward:

• Certificate in Digital Media Marketing
• Certificate in Marketing

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Related Subject Areas: Digital Media Marketing, Marketing, Entertainment Marketing, Advertising

 

 

 

Section 1

 

Wednesday 6:30pm-8:30pm
February 1 - March 28

No class Mar. 14

8 Sessions

Instructor: Eric Chandler  
Location: Washington Square