Course Details

Mobile Marketing: Reaching the Third Screen

 

DMMK1-CE9509 / $815
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Today's consumers carry wireless devices everywhere. Success in this highly personal medium requires evolution to a marketing and advertising approach that seeks the consumer's permission to deliver the information they want, when they want it. This course examines how wireless technology fits into the advertising and marketing landscape. Discuss text messaging, mobile applications, hardware, streaming content, contextual advertising, and permission-based alerts. Write a wireless marketing plan and learn how to measure its success. Case studies and guest speakers provide additional insight.

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Related Subject Areas: Digital Media Marketing, Marketing, Mobile Technologies

 

 

 

Section 1

 

Tuesday 6:30pm-9:00pm
February 14 - April 3

No class Mar. 13

6 Sessions

Instructor: Maya Mikhailov  
Location: Washington Square

 

 

Section 2

 

Wednesday 6:30pm-9:00pm
April 4 - May 9

6 Sessions

Instructor: Heather Menery  
Location: Distance Learning/Synchronous