Course Details

Advanced Social Media Marketing

 

DMMK1-CE9690 / $805
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

The role of social media in our lives is rapidly expanding and the growth of apps and mobile devices has enabled marketing uses that were impossible just a few years ago. Separate the hype from the reality of new and rapidly growing platforms and technology, including Foursquare, Gowalla, Loopt, Private Label Social Networks, and Augmented Reality. Students work in small teams to discover, use, and explore new marketing tools and engage with the companies who have created them. This class is designed exclusively for marketers who are already experienced in using Facebook, Communispace, blogs and blogger outreach, Twitter, microsites, and other social networks.

Prerequisite: Examining Social Media Networks for Brand Value/DMMK1-CE8110 or two or more years of marketing experience using social media tools.

Students must own or have access to an iPhone, iPad, Blackberry, or Android Device and spend significant out-of-class time exploring and using new media tools.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Digital Media Marketing, Marketing

 

Website registration is not available for this course. Please call (212) 998-7150 for more information on how to enroll.

 

 

Section 1

 

Thursday 6:30pm-9:00pm
April 12 - May 17

6 Sessions

Instructor: David Vinjamuri  
Location: Midtown Center

 

 

Section 2

 

Tuesday, Wednesday, Thursday 10:00am-4:00pm
January 17 - January 19

3 Sessions

Location: Midtown Center