Social Media Marketing Analytics
DMMK1-CE9947
/ $815
SUMMER 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Explore the most effective strategies for evaluating and monetizing captured data that determines consumer insights--and learn how to answer the key questions that influence online corporate campaigns and their impact on return of investment and other business decisions. Students examine social media analytical tools, including Radian 6, Buzz Analytics, Scout Labs, Viral Heat, and SAS and discover how to monitor feeds to find out what consumers and bloggers are saying about their brand. The course analyzes today's most popular growing platforms and technologies.
Additional fees may apply.
This course is applicable toward:
Related Subject Areas:
Digital Media Marketing,
Marketing
Section 1
Friday, Saturday 9:00am-5:00pm
July 28 - August 10
No class 8/4
3 Sessions
Location: Midtown Center
