Course Details

Data Integration, Manipulation, and Querying

 

DTMG1-CE8112 / $1,125
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Learn to examine multiple data elements simultaneously to make business decisions using a customer-level marketing database or data warehouse. Acquire the skills necessary to navigate the menu-driven interface of SAS Enterprise Guide to accomplish important functions, such as integrating data from the commonly used data formats SAS, Excel, and Access. Learn how to bring data together from a variety of sources--including prospect data, test data, fulfillment files, and marketing campaign data--to create new business metrics; execute queries and develop marketing campaign reports; calculate date intervals; convert variable formats; and sort, merge, and link data.

Prerequisite: Introduction to SAS Programming Concepts for Marketers/DTMG1-CE8117.

Enrollment is limited.

This course is applicable toward:

• Certificate in SAS Data Mining for Marketers

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Related Subject Areas: Database Management, Marketing, Data Mining for Marketers

 

Website registration is not available for this course. Please call (212) 998-7150 for more information on how to enroll.

 

 

Section 1

 

Friday, Saturday 9:00am-5:00pm
March 9 - March 24

Class Meets Mar. 9, 10, and 24. No class Mar. 16, 17,

3 Sessions

Location: Midtown Center