Introduction to SAS Programming Concepts for Marketers
DTMG1-CE8117
/ $1,125
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Learn to read and access business data and write simple SAS programs to solve common marketing questions. Practice running and debugging those programs in an interactive SAS session. Discover how to read marketing data, create simple marketing and summary reports, and define new business metrics. Learn to navigate in the SAS environment, create simple customer segmentations, generate insightful reports for decision-making purposes, create new variables, define conditional logic, program DO loops, and run basic summary and frequency reports.
Enrollment is limited.
Enrollment is limited.
This course is applicable toward:
Related Subject Areas:
Database Management,
Marketing,
Data Mining for Marketers
Section 1
Friday 9:00am-5:00pm
February 10 - February 24
3 Sessions
Location: Midtown Center
