Advanced Data Mining Techniques for Marketing
DTMG1-CE8118
/ $1,125
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Knowledge of advanced data mining techniques enables marketers to gather and organize data and address key business questions. Learn how to leverage the growing volume of customer data captured in the marketing process. Following an overview of data mining techniques, including regression analysis, CHAID, and text mining, and analyze case studies using a combination of analytical and data manipulation techniques to answer the underlying business question. Upon completion, marketers have covered the following techniques using SAS STAT and SAS Enterprise Miner: multiple regression analysis, logistic regression analysis, decision trees, factor analysis, cluster analysis, risk modeling, neural networks, Web log analysis, and market basket analysis.
Prerequisite: Basic Statistical Analysis for Marketing/DTMG1-CE8113.
Enrollment is limited.
This course is applicable toward:
Related Subject Areas:
Database Management,
Marketing,
Data Mining for Marketers
Website registration is not available for this course. Please call (212) 998-7150 for more information on how to enroll.
Section 1
Friday, Saturday 9:00am-5:00pm
May 4 - May 11
Class meets May 4, 5, and 11
3 Sessions
Location: Midtown Center
