Course Details

Managing the Media Mix in Graphic Communications

 

GCOM1-GC1040
Credit: M.A. in Graphic Communications Management and Technology

Prepares students to learn how to navigate today's complex media choices and formulate an integrated approach. What are today's media choices? How do you select the best media for each situation? How is media interdependent? How do you allocate dollars? What are the market trends? How is the role of print changing? There are two givens: no two companies should have the same media mix and no one company should use the same media plan two years in a row. The current media landscape is very complex. There are more media choices than ever and plans have to remain fluid to take advantage of opportunities.

This course explains all forms of media and their pros and cons. It shows how media determinations should utilize demographic, geographic and psychographic profiles. It explores and reviews current media choices of advertisers, large and small. New and traditional media pairings are explored as well as the methods of driving media from one to another. This course provides the necessary dashboard for today's media decision makers

 

To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.