Course Details

Recruiting with Social Media

 

HRCM1-GC3105
Credit: Leadership and Human Capital Management

Human resource recruiting professionals today must be able to effectively communicate and collaborate with their target market: career professionals and those interested in relevant careers. This course prepares HR professionals with the knowledge and skills needed to reach, contact and maintain connections with prospective talent in the ways that talent is receptive and where that talent is: online. Twitter, flickr, Facebook, del.icio.us, blogging, skype, online communities; these are all examples of social media (behaviors) that are changing the online communication landscape for businesses and individuals.

This course will start with an introduction to social media and the tools, technologies and techniques that create best practices for effective strategic communication. Students will learn and practice the use of new and effective social media tools such as blogs, micro-blogging, wikis, podcasts, multimedia, online communities and social networks and social bookmarking. Students will learn social media in action, both through current reading materials, real world case studies and via live project use of the tools in a computer lab environment.

Upon completion of this course students will be proficient in understanding and using social media tools and technologies and will know the key means of implementing a social media campaign for finding, contacting and maintaining a connection with prospective employees.

 

To register for this course you must be an admitted student in an NYU credit or degree program or have special student status. Admitted NYU credit or degree students may visit NYUHome to register through ALBERT. To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.