Integrated Marketing
INTG1-GC1000
Credit:
Marketing, Advertising, and Public Relations
This course introduces students to the concept of marketing as a distribution process, to the writing and implementation of marketing plans, and to the key elements of managing the integration of marketing across the various elements of the promotion mix: advertising, direct marketing, public relations, and sales promotion. Students learn to identify marketing objectives, plan market research, select appropriate strategies for pricing, product, distribution/channel, and promotion mix, identify segmentation, and develop marketing strategies to achieve business objectives. Through case studies and other examples, students will apply the learning to real-business situations.
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status.
Admitted NYU credit or degree students may visit NYUHome to register through ALBERT.
To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
