Competitive Strategy
INTG1-GC1011
Credit:
Marketing, Advertising, and Public Relations
This course focuses on how companies use strategic analysis and planning to achieve growth. Now and in the future, marketers need to understand the role of marketing within a company¿s business strategy, and how a company¿s business strategy affects marketing strategy. Through three modules, students learn to plan, develop, and implement business strategies, so that they understand the framework in which marketing can help to achieve business objectives. In the first module, Strategic Planning, they study the classic and new methodologies for assessing the options that a company has for growth. In the second module, Competitive Advantage, they learn to identify and implement the strategies that have the strongest potential for achieving competitive advantage versus other companies in the same category or segment. In the third module, Innovation, they study how to be prepared for competition in a global, 24/7, 365, digitally connected business environment where change is a constant, learning the role of innovation in building a breakthrough business and how to manage innovation--from idea to execution--to achieve growth. These goals will be accomplished through lectures, readings, case-study discussions, and class exercises designed to build students¿ understanding of the three course modules.
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status.
Admitted NYU credit or degree students may visit NYUHome to register through ALBERT.
To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
