Search Marketing
INTG1-GC2105
Credit:
Marketing, Advertising, and Public Relations
In this course, students learn all aspects of search, including organic, pay-per-click search, paid/sponsored listings, contextual listings, and paid inclusion, as well as optimization of site content through keywords, algorithms, and meta tags. Building on this foundation of planning and managing search, they learn the metrics of click throughs: how to measure the effectiveness of search with A/B tests of listings, site content, site design, and targeted, measurable landing pages. The course achieves its goals through a combination of lectures, guest lectures, and projects that enable students to apply the learning to actual businesses.
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status.
Admitted NYU credit or degree students may visit NYUHome to register through ALBERT.
To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
