Operations Strategy
INTG1-GC2115
Credit:
Marketing, Advertising, and Public Relations
For managers of all aspects of marketing, from product and brand management to e-commerce and multi-channel management, a knowledge of operations strategy is important for ensuring that marketing is able to support a company's growth strategy and competitive position. Continuing the learning about corporate strategy from the Y50.1011 Competitive Strategy course, this course prepares students in the operational and customer-service aspects of businesses. At the most basic level, marketers must ensure that marketing and operations are properly aligned to meet customer expectations. The efficiency and effectiveness of these processes can make or break a marketing strategy, influence lead conversion, affect customer loyalty and Customer Life-Time Value, and profoundly affect the long-term growth of the business. In this course, students learn how to assess operations for competitive advantage and how to improve the efficiency and the effectiveness of a company's operations, including usability in e-commerce, outsourcing, Six Sigma, and CRM, with specific focus on real companies through case studies, projects, and readings.
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status.
Admitted NYU credit or degree students may visit NYUHome to register through ALBERT.
To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
