Consumer Behavior
INTG1-GC2210
Credit:
Marketing, Advertising, and Public Relations
This course will introduce students to how marketers use scientific research to understand the psychological processes involved in consumer behavior. Students will learn the concepts and theories of behavior science that are used to understand and predict behavior in the marketplace, as well as to forecast demand analysis for products and services. Through readings in the textbooks and lectures that provide case histories of how the theory and practice of consumer behavior are applied, students will gain an understanding of how to plan, develop, and implement marketing strategy and how to use the methodology of consumer behavior for decision making in marketing management.
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status.
Admitted NYU credit or degree students may visit NYUHome to register through ALBERT.
To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
