Theory, History and Practice of Public Relations
INTG1-GC2215
Credit:
Marketing, Advertising, and Public Relations
Academic research and theory, from disciplines including organizational communications, inter-personal communications and media studies, will be examined from the perspective of their applicability to today¿s major communication challenges. The theories of persuasion will be studied, as will be the psychological and sociological processes that drive group behavior. Similarly, an examination of past and current public relations and corporate communications cases can teach invaluable lessons, too often ignored by practitioners at their peril; history generally reveals what works, what doesn¿t and why.
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status.
Admitted NYU credit or degree students may visit NYUHome to register through ALBERT.
To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
