Advanced Test, Analysis, and Experimental Design
INTG1-GC2310
Credit:
Marketing, Advertising, and Public Relations
This course will teach students the basic concepts of experimental design and analysis techniques for marketing tests in traditional and evolving media channels. In particular, it will cover the following:
What, when and why to test
Assessing marketing test results including direct mail, banner ads, landing pages, email tests, subject line test, PPC ads, etc.
Measuring Website effectiveness
Determine the appropriate level of confidence for test assessment
Rules for assessing smaller marketing-research tests
Full-factorial test design considerations
A/B split tests
Multivariate testing
Establishing online metrics
Analysis of variance (ANOVA)
Assessing element interactions
B-to-B testing considerations
Five rules of test design
Determining the appropriate size for tests
Seasonality testing considerations
Day-parting online testing
Cost / benefit Analysis
Bridging test results from one test series to another
To register for this course you must be an admitted student in an NYU credit or degree program or have special student status.
Admitted NYU credit or degree students may visit NYUHome to register through ALBERT.
To apply to an NYU-SCPS credit or degree program, call (212) 998-7100.
