Course Details

Financial Public Relations/Investor Relations

 

INVR1-CE9395 / $805
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Designed for public relations generalists with little or no background in finance and investment, this course details how to successfully conduct financial public relations and investor relations. Focus on financial market essentials, including financial institutions, information flow, disclosure requirements, communication practices, and the financial press. Explore the significance of shareholder publications, annual meetings, mergers and acquisitions, and overseas programs. Students develop and implement an investor relations program from start to finish.

Those working toward the certificate should begin with this course; it may be taken concurrently with an elective.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Corporate Finance, Public Relations and Corporate Communications, Investor Relations

 

 

 

Section 1

 

Monday 6:45pm-8:45pm
February 13 - April 23

No class Feb. 20, Mar. 12, Apr. 9

8 Sessions

Instructor: June Filingeri   Edward Nebb  
Location: Norman Thomas Center