Course Details

Advanced Copywriting: Building Content for Your Portfolio

 

MADV1-CE8127 / $815
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Designed for those intent upon pursuing a career in advertising, this writing workshop goes beyond skills improvement to provide support for more specific goals, such as building a "spec book," or sample portfolio, to use when presenting to clients or looking for a job in the field. Classes take place in a lab, where students write and edit ads for print, radio, television, display, and the Internet and are critiqued by the instructor, other writers, and fellow classmates. Students are also required to bring in writing samples from work or other areas of interest.

Prerequisite: Advertising Copywriting/MADV1-CE9032 or two years of professional writing experience. Writing samples may be requested prior to admission to the class.

Enrollment is limited. Students must have basic writing skills and a good command of English.

This course is applicable toward:

• Certificate in Marketing

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Related Subject Areas: Writing for Business, Marketing, Writing, Advertising

 

Website registration is not available for this course. Please call (212) 998-7150 for more information on how to enroll.

 

 

Section 1

 

Wednesday 6:30pm-9:00pm
April 11 - May 16

6 Sessions

Instructor: Frank Murphy  
Location: Woolworth Bldg, 15 Barclay St.