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Course Details

 

Advertising Fundamentals

 

MADV1-CE9008 / $815
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Acquire a hands-on introduction to the business of advertising by stepping into the shoes of key players (account executive, strategic planner, communications planner, copywriter, art director) and creating an advertising campaign from beginning to end. Build a broad understanding of the role advertising plays in the scheme of an overall marketing plan. Topics include target definition and consumer insights; positioning and branding; creative briefs and implementation; communication objectives and strategies; and agency and client management.
Related Subject Areas: Marketing, Public Relations and Corporate Communications, Sales and Promotions, Advertising

 

 

 

Section 1

 

Tuesday 6:30pm-9:00pm
February 14 - April 24

No class Feb. 21, Mar. 13, Apr. 10

8 Sessions

Instructor: Pamela Lehrer  
Location: Satellite Academy High School

 

 

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