Creative Strategy: Behind the Words and Images
MADV1-CE9031
/ $805
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Behind the engaging ad copy and inviting images that sell products and services is a deliberate strategy. Learn the step-by-step process of effectively formulating such strategies based on market opportunities, specific objectives, target audience, and budget parameters. Understand how and when to use various creative tools to develop an integrated package that employs a tone, voice, look, and feel that appeals to the target audience. Advance your career by learning to edit and approve creative work using strategic guidelines. In addition to lectures and discussions in class, students write a creative brief that embodies a communications strategy.
This course is applicable toward:
Related Subject Areas:
Marketing,
Advertising
Section 1
Saturday, Sunday 9:00am-5:00pm
February 25 - February 26
2 Sessions
Location: Washington Square
