Course Details

Advertising Copywriting

 

MADV1-CE9032 / $815
SUMMER 2012
Continuing Education: Marketing, Advertising, and Public Relations

Creating advertising copy that cuts through media clutter is one of the most challenging and rewarding roles in today's billion-dollar advertising industry. Develop the skills necessary to generate winning copy concepts in today's media landscape. Write ads and have your work evaluated week after week and collaborate with advertising professionals to hone your creative skills and begin building a portfolio of your best work.

Students must have basic writing skills and a good command of English.

This course is applicable toward:

• Certificate in Marketing

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Related Subject Areas: Marketing, Writing, Advertising

 

 

 

Section 1

 

Thursday 6:30pm-9:00pm
May 24 - July 19

No class July 5.

8 Sessions

Instructor: Frank Murphy  
Location: Midtown Center