Course Details

Media Planning, Buying, and Analysis

 

MADV1-CE9034 / $805
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Explore the variety of media options available to marketers and discover how to use them in acquisition- and retention-integrated campaigns. Focus on determining target markets for specific offers, selecting the appropriate media to reach the market, identifying the media segments most likely to respond, testing media, understanding media costs, and efficiently buying each medium.

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Related Subject Areas: Digital Media Marketing, Marketing, Advertising

 

 

 

Section 1

 

Monday 6:30pm-9:00pm
February 6 - April 9

No class Feb. 20, Apr.2,

8 Sessions

Instructor: David Weisfelner  
Location: Woolworth Bldg, 15 Barclay St.