Creative Concept Development and Execution
MADV1-CE9049
/ $815
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Want to learn what it takes to work in a creative department as a copywriter or art director? In this course, students are divided into teams, briefed on an assignment, develop a creative concept, and then present it to an art director. Learn to zero in on the vision that drives good creative; effectively judge ideas; decide which media channels are appropriate for particular creative tactics; and strategically develop and hone advertising concepts for a range of products, services, and media. Students are introduced to great ad campaigns throughout history and learn what made them successful.
This course is applicable toward:
Related Subject Areas:
Marketing,
Advertising
Section 1
Thursday 6:30pm-9:00pm
February 9 - April 19
No class Feb. 23, Mar. 15, Apr. 12
8 Sessions
Location: Washington Square
