Marketing Metrics: Maximizing Your Company's Return on Investment (ROI)
MEEM1-CE9222
/ $795
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Learn how to align marketing budgets and metrics with enterprise goals. Learn to shift from "cost" to "investment" on the profit and loss statement and acquire essential strategies for demonstrating the value of a marketing campaign and contribution to your company's bottom line. Gain the insights to formulate questions and answers, including: What items can be tracked against spend? What values does each item have? How do my metrics vary by program or campaign, by product or service profitability, and by audience and channel? Acquire results-driven know-how as you learn to access current data, create a strong customer and marketing strategy, analyze results of your marketing campaigns, and ensure integration among multiple customer touch points.
This course is applicable toward:
Related Subject Areas:
Marketing,
Marketing Management
Section 1
Saturday 10:00am-4:00pm
March 31 - April 14
No class Apr. 7
2 Sessions
Instructor:
Virna Brooks
Location: Midtown Center
