Strategic Entertainment Partnerships
MEEM1-CE9287
/ $785
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Learn how to achieve business goals through strategic entertainment partnerships. In today's business climate of increasingly tight marketing budgets and celebrity mania, utilizing music, film, and television properties to add value to a brand's appeal and deliver on brand objectives is one of the fastest-growing marketing practices. Learn how to develop a partnership strategy, differentiate between a partnership and a sponsorship, determine which entertainment properties make the most sense for a partnership with your product, and develop and implement an effective communication program that yields results from the partnership.
This course is applicable toward:
Related Subject Areas:
Marketing,
Entertainment Marketing
Section 1
Wednesday 6:30pm-8:30pm
February 8 - March 14
Wednesday 6:30pm-8:30pm
March 21 - March 28
No class Feb. 22, Mar. 14
6 Sessions
Instructor:
Olivia Scott-Perkins
Location: Washington Square
