Events Marketing
MEEM1-CE9296
/ $815
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Explore events marketing from ideation to results analysis. Taught by a veteran events marketer, this introductory course covers the core foundation of the industry, from the perspectives of both client and agency--including the who, what, how, when, where, and why of events marketing. Students participate in a mock campaign and examine how events fit into a fully integrated marketing communications program. Discuss strategic planning, creative development and production, sponsorships, partnerships, and benefits, with a full exploration of return on investment (ROI). Guest speakers are featured.
Related Subject Areas:
Marketing,
Meeting, Conference, and Event Management,
Sales and Promotions,
Event Marketing
Section 1
Monday 6:30pm-9:00pm
February 13 - April 23
No class Feb. 20, Mar. 12, Apr. 9
8 Sessions
Instructor:
Anthony Larrisey
Location: Woolworth Bldg, 15 Barclay St.
