Course Details

Social Media and Event Public Relations Strategies

 

MEEM1-CE9566 / $805
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Designed for public relations and event marketing professionals, this course offers coaching on everything from when to use social media to publicize an event and when it is best to use traditional public relations strategies to plan, promote, and maximize event-day media coverage and attendance. Learn how to properly manage media and sponsor relations, crisis handling, and acting as an event spokesperson. The course includes individual and group projects developing newsworthy press material for an event.

Prerequisite: Public Relations Functions and Practices/PRFD1-CE9640, Events Marketing/MEEM1-CE9296, or two years of public relations or events marketing experience.

This course is applicable toward:

• Certificate in Digital Media Marketing
• Certificate in Marketing
• Certificate in Public Relations

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Related Subject Areas: Digital Media Marketing, Interactive Marketing, Marketing, Event Marketing, Entertainment Marketing, Mobile Technologies, iPhone and iPad App Development

 

 

 

Section 1

 

Wednesday 6:30pm-9:00pm
April 4 - May 16

Wednesday 6:30pm-9:00pm
April 4

No class Apr. 11

6 Sessions

Instructor: Renee Warren  
Location: Manhattan Village Academy