Entertainment Marketing
MEEM1-CE9605
/ $815
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Entertainment marketing sells movie tickets, makes music a must-have, promotes must-see television, and spins off new media and merchandise. Marketing strategies are crucial to new releases for movies, TV programs, DVDs, concerts, and video games. Explore entertainment marketing strategies by focusing on the dynamics of marketing entertainment and studying product tie-ins, cross-promotions, branding, advertising, sponsorships, publicity, and merchandising. Topics include reality TV, the "tween" phenomenon, music marketing campaigns, cable TV branding, and the powerful role of technology in creating new media. Students complete a term project and put their industry know-how into action.
This course is also scheduled for:
SUMMER 2012
Related Subject Areas:
Marketing,
Sales and Promotions,
Entertainment Marketing
Section 1
Tuesday 6:30pm-8:30pm
February 14 - May 8
No class Feb. 21, Mar. 13, Apr. 10
10 Sessions
Instructor:
Christopher Lendt
Location: Woolworth Bldg, 15 Barclay St.
