Product Integration for TV, Cable, and Internet Programming
MIMC1-CE9037
/ $815
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
By the end of 2016, nearly 50 percent of TV households will be able to avoid almost all television ads. Product integration, or branded entertainment, is one strategy actively used to offset this trend. Competition for these advertising dollars makes it necessary to create and execute product integrations to increase revenue. Explore the latest innovations in product integration; why it plays an important role on-air, online, and within any integrated marketing campaign; and how a well-rounded integration comes to life on the "small screen." Analyze a request for proposal (RFP), formulate a plan to achieve clients' objectives from concept to execution, and evaluate actual product integrations as both marketers and viewers.
This course is applicable toward:
Related Subject Areas:
Digital Media Marketing,
Marketing,
Entertainment Marketing
Section 1
Tuesday 6:30pm-9:00pm
February 7 - April 17
No class Feb. 21, Mar. 13, Apr. 10
8 Sessions
Location: Washington Square
