Course Details

Integrated Marketing Communications

 

MIMC1-CE9212 / $815
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Today's most successful marketers don't rely on only one method of marketing to maximize sales opportunities. This course gives marketers and account executives a practical blueprint for developing integrated marketing communication plans that include advertising, promotion, direct marketing, sales, public relations, event marketing, and new electronic media. This dynamic marketing model requires a completely different approach to marketing planning and budgeting, since clients and agencies are increasingly seeking managers with just such expertise.

This course is also scheduled for:

SUMMER 2012

---

Related Subject Areas: Online Courses, Marketing

 

 

 

Section 1

 

Monday 6:30pm-9:00pm
February 13 - April 30

No class Feb. 20, Mar. 12

10 Sessions

Location: Distance Learning/Synchronous

 

 

Section 2

 

Saturday 9:30am-5:00pm
March 24 - April 21

No class Apr. 7

4 Sessions

Instructor: Tariq Khan  
Location: Midtown Center