Course Details

Marketing Principles and Practices

 

MKFD1-CE9247 / $815
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Study the fundamental marketing concepts at work in today's business environment. Explore the most relevant areas of consumer marketing, including situation analysis, the development of marketing objectives and strategies, the marketing mix, research, target marketing and segmentation, product development, and forecasting and budgeting. Discuss marketing language, retailing, wholesaling, promotion, and advertising functions; examine their interplay and timing; and learn how they propel a business. Consider the role of the consumer, changing lifestyles, current developments in the global market, and laws that affect marketing. This course features case studies and guest speakers.

Recommended for students without prior experience or marketing training.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Online Courses, Marketing, Sales and Promotions, Advertising

 

 

 

Section 1

 

Tuesday 4:00pm-6:00pm
February 14 - April 24

No class Mar. 13

10 Sessions

Instructor: Myron Gould  
Location: Distance Learning/Synchronous

 

 

Section 2

 

Tuesday 6:30pm-8:30pm
February 14 - May 8

No class Feb. 21, Mar. 13, Apr. 10

10 Sessions

Instructor: Arthur Kluger  
Location: Washington Square

 

 

Section 3

 

Saturday 9:00am-1:00pm
February 18 - March 31

No class 3/17

5 Sessions

Instructor: Mary Jordan  
Location: Midtown Center

 

 

Section 4

 

Thursday 4:00pm-6:00pm
February 9 - April 19

No class Mar. 15

10 Sessions

Instructor: C. Belinda LevyChin  
Location: Midtown Center