Managing the Creative Mind: In Search of the Big Idea
MKFD1-CE9427
/ $805
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
At the heart of every truly integrated marketing communications program is the Big Idea: the creative expression of a strategic insight that can be instantly recognized and infinitely repeated across all disciplines and media platforms. Examine the tactics behind a number of award-winning big ideas and learn techniques for developing and presenting your own. The goal is to help everyone--writers and art directors, designers and developers, account executives and media strategists--become bigger creative thinkers, and ultimately lead the process in their own organizations.
This course is applicable toward:
Related Subject Areas:
Marketing,
Advertising
Section 1
Thursday 6:30pm-8:30pm
February 9 - April 26
No class Feb. 16, Mar. 15, Apr. 12
8 Sessions
Instructor:
Timothy Kane
Location: Woolworth Bldg, 15 Barclay St.
