Using Public Relations as a Marketing Tool
MKFD1-CE9623
/ $815
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Discover how a strategic public relations program can successfully market a product, service, person, or idea. Gain insight through anecdotal material, case histories, and guest lectures from award-winning public relations practitioners. Learn the importance of strategic planning, thinking outside the box, targeting audiences, and understanding the many different PR techniques used to achieve marketing success in today's highly competitive market environment. Using their newly-acquired knowledge of the many different roles public relations plays in today's marketing mix, students build a public relations/marketing campaign from start to finish.
This course is also scheduled for:
SUMMER 2012
Related Subject Areas:
Marketing,
Public Relations and Corporate Communications
Section 1
Monday 4:00pm-6:00pm
February 13 - April 2
No class Feb. 20, Mar. 12,
6 Sessions
Instructor:
Eric Chandler
Location: Midtown Center
