Marketing Consumer Packaged Goods
MKFD1-CE9948
/ $815
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Examine the contemporary marketing and media trends, issues, practices, and policies of the 2 trillion-dollar consumer package goods (CPG) industry, which includes the makers of food and beverage, health and beauty, household, and other consumer products. Gain a comprehensive understanding of CPG marketing dynamics, contemporary CPG marketing practices, trends in CPG product development, and how market leaders sustain a competitive advantage in this highly concentrated, but increasingly fragmented, industry. Analyze the strategic, financial, operational, and marketing drivers of leading CPG firms. This course is ideal for professionals working in sales, marketing, finance, or operations within CPG companies and those seeking to explore career opportunities in CPG Marketing.
This course is applicable toward:
Related Subject Areas:
Marketing
Section 1
Wednesday 4:00pm-6:00pm
February 8 - April 18
No class Mar. 14
10 Sessions
Location: Midtown Center
