Marketing Magic: Leveraging the Power of the Assumption
MKMG1-CE9109
/ $795
SPRING 2012
Continuing Education:
Marketing, Advertising, and Public Relations
Learn the secret that energizes your brand, sales, and profits. It is the Power of the Assumption. Discover how to leverage this power in order to think differently about connecting with customers, building your brand, and marketing your product. This hands-on interactive class uses magic as metaphor to challenge your assumptions, unleash your creative thinking, and generate innovative marketing solutions. Each class incorporates a magic illusion illustrating a significant business concept supported by case histories from category players, such as Procter & Gamble, Apple, M&Ms, and Exxon-Mobil.
This course is also scheduled for:
SUMMER 2012
Related Subject Areas:
Marketing,
Marketing Management
Section 1
Monday 6:30pm-8:55pm
April 23 - May 21
Thursday 6:30pm-9:30pm
May 24
5 Sessions
Instructor:
Andrew Cohen
Location: Washington Square
