Course Details

Sustainable Development Marketing and Management

 

MKMG1-CE9148 / $815
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

Green, or environmental, marketing is being replaced by sustainable development (SD) marketing--sometimes called the 3Ps (people, planet, and profit). In order to thrive in the 21st century, organizations must move to embrace SD. Today's successful marketers need the skills to apply these principles to strategic marketing and branding. This course covers the principles of sustainable development, how globalization and urbanization is pushing us toward SD, the implications for strategic marketing and branding, the 10 commandments of SD marketing, and today's landscape--the leaders and the laggards.

Includes guest lecturers and case studies.

This course is applicable toward:

• Certificate in Marketing Management

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Related Subject Areas: Marketing, Marketing Management, Sustainable Marketing

 

 

 

Section 1

 

Tuesday 7:00pm-9:00pm
February 14 - May 8

No class Feb. 21, Mar. 13, Apr. 10

10 Sessions

Instructor: Dakota Pippins  
Location: Manhattan Village Academy