Course Details

Corporate Branding Best Practices

 

MKMG1-CE9219 / $805
SPRING 2012
Continuing Education: Marketing, Advertising, and Public Relations

In today's saturated consumer market, brand loyalty is an elusive commodity. Learn to redefine best practices for branding and how to implement and strengthen brand strategy. Analyze case studies of companies ranging from American Express to Harley-Davidson. Evaluate brand strategies and metrics and learn to develop a comprehensive brand analysis. Discover how branding helps companies build customer relationships and grow revenue.

This course is also scheduled for:

SUMMER 2012

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Related Subject Areas: Marketing, Marketing Management

 

 

 

Section 1

 

Friday, Saturday 9:00am-5:00pm
March 9 - March 10

2 Sessions

Instructor: Johanna Skilling  
Location: Midtown Center